In 1979, Ben Cooper, Inc., was still the largest Halloween costume company in the U.S. Bush mask in 1987, anticipating Bush's election as president by a year. The company produced a very popular Richard Nixon mask in the late 1960s, which sold as equally well as its Ronald Reagan mask even in the late 1980s. The company also licensed the Batman character in 1964. ![]() For example, it licensed Spider-Man, a virtually unknown character at the time, in 1963. The company became known for licensing popular film and television characters and getting their images onto store shelves quickly. In the 1960s and 1970s, Ben Cooper, Inc., was one of the "big three" Halloween costume companies, along with Collegeville and the H. Ī 1977 Ben Cooper costume and mask manufactured of the character C-3PO from the Star Wars films Kennedy and Jacqueline Kennedy, but had to destroy thousands of masks after Kennedy was assassinated in November 1963. The company banked heavily on the popularity of President John F. As parents became more concerned about safety in the 1950s, the company responded by creating its "Glitter Glo" costumes, dresses, and jumpsuits with large amounts of blue glitter glued to the front (which would reflect the headlights of oncoming automobiles). In the 1950s, television characters such as Davy Crockett, Superman, and Zorro were more popular. At the time, the most popular costumes were traditional Halloween figures such as devils, ghosts, skeletons, and witches. Costumes often sold for $1.25 ($15 in 2021 dollars). Penney, Sears, Woolworth's, and five-and-dime stores. The company began selling its costumes through large retailers such as J. Its costumes were generally very thin fabric with a silk-screened image on the front that sold for less than $3. was one of the largest and most prominent Halloween costume manufacturers in the United States. The two companies formally merged and incorporated as Ben Cooper, Inc., on December 8, 1942. Fishbach, Inc.-which had a license to produce costumes based on characters owned by The Walt Disney Company such as Donald Duck and Snow White-in 1937 and began selling Disney costumes under Fishbach's Spotlight brand. ![]() With live theatre becoming rarer in the 1930s due to the Great Depression and Halloween becoming a more popular holiday, Cooper established Ben Cooper, Inc., in Brooklyn, New York, in 1937. Cooper designed costumes and sets for the legendary Cotton Club in Harlem and several editions of the Ziegfeld Follies. He studied accounting and briefly sought a career as a songwriter before founding a theatrical costume business in 1927. in the 1960s.įounder Ben Cooper was born on the Lower East Side of New York City in 1906. A translucent Halloween mummy mask sold by Ben Cooper, Inc.
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